Addie, Addie, Addie...

...Oy, Oy, Oy! Or, perhaps not, when it comes to the ADDIE Model, which can make people reach for their beer...

So, what is ADDIE? Five phases of  an 'instructional systems design (ISD)' (ahem!) model for - well, let's leave that for now - here are the five phases: Analysis, Design, Develop, Implement and Evaluate. And here a nice visual and some explanation of how it works:

The Addie Model (courtesy

And I think this is the point at which people have found themselves irritated with the model - how it works. Originally, it was a way of applying a 'scientific' approach to designing eLearning, a 'rigorous' model which would give precise guidelines and repeatable outcomes - as Tom Gram points out, the 'one best way'. And of course, it was then doomed to failure. Erm, it's people we're dealing with here, the technology is secondary - and people can't be put into neat little boxes (even though organisations keep trying to).

However, I think this is a great way to think about project management and consultancy - for instance, I couldn't imagine not thinking through any of the five phases, even if they are not approached entirely systematically. So, yes to ADDIE, not as the prescriptive systems approach originally intended, rather as a loose conceptual design framework. So, yes to Addie, Addie, Addie -  Oy, Oy, Oy!